Designing a modular platform applying Brad Frost’s Atomic Design, where users can test their creative pieces to get emotional data from audiences, wasn't an easy task! The main challenge here was to come with a slick design that it has a great UX (simplicity and clarity) and makes it easy to understand.
I opted for a "Dark mode" approach as it makes the dashboard visualisations and reports to stand out.
It all started as an MVP as a result of an internal Design Sprint (May 2019). The goal: Designing a modular platform applying Brad Frost’s Atomic Design, where users can test their creative pieces to get emotional data from audiences.
I focused on designing a very clean interface using dark mode as a start. Taking inspiration from pretty cool dashboards out there, I started with some rough sketches of how this experience would look. Working closely with UX and developers, we had the first iteration ready by September 2019 and new features and fixes have been deployed since.