Goochie! Happy t-shirts for everyone

Brand concept, logo creation and t-shirt designs for Goochie!

Branding, Illustration, iPad art, Logo design, Vector art
Scroll Down
Scroll Down arrow

The Project

The whole idea came to me on a chill evening run. I was doing a set of very clean and simple caricatures.

First was Stevie Wonder. I thought, "It would be cool just to have a brand with a positive vibe so I can create some t-shirts". So I went home and did some research about "Goochie". I registered the naming, hand draw the logo and started playing around with different designs. In a month I had a very basic Big Cartel store with 5 minimalistic designs.

The challenge here was to create a product that represents who I am and sells a lot. I'm happy it did ok with about the first bit.

The Project