The whole idea came to me on a chill evening run. I was doing a set of very clean and simple caricatures.
First was Stevie Wonder. I thought, "It would be cool just to have a brand with a positive vibe so I can create some t-shirts". So I went home and did some research about "Goochie". I registered the naming, hand draw the logo and started playing around with different designs. In a month I had a very basic Big Cartel store with 5 minimalistic designs.
The challenge here was to create a product that represents who I am and sells a lot. I'm happy it did ok with about the first bit.