Goochie! Happy t-shirts for everyone

Brand concept, logo creation and t-shirt designs for Goochie!

Branding, Illustration, iPad art, Logo design, Vector art
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The Project

The idea struck me during a relaxing evening run. I began sketching clean and simple caricatures, starting with Stevie Wonder. Inspired, I envisioned a brand with a positive vibe that could translate into unique t-shirt designs. Thus, I researched and settled on "Goochie". After registering the name, I hand-drew the logo and experimented with various designs.

Within a month, I launched a basic Big Cartel store featuring 5 minimalistic designs. The challenge was to create a product that resonated with my identity and appealed to customers. I'm pleased with its initial success.

The Project