HIRU (Fujitsu) Brand Identity + Website

HIRU (founded by Fujitsu) is a health technology company focused on improving rare disease diagnosis through AI-driven genomic analysis. The goal of this project was to create a brand identity and web design capable of translating a highly complex, scientific product into a clear, trustworthy, and human-centered digital experience.

The visual identity is built around clarity, precision, and credibility. The logotype uses a modern, structured construction that reflects scientific rigor and reliability, while maintaining a calm and approachable presence suitable for clinical environments.

The color palette is dominated by medical blues, reinforcing trust and technological depth, balanced with generous white space to reduce cognitive load and improve readability. The web design follows a clean, modular layout with a strong visual hierarchy, allowing complex information to be presented in a clear and accessible way.

Overall, the identity positions HIRU as a reliable, forward-thinking health technology platform—combining advanced AI with human-centered design to support confident clinical decision-making.

‍