Branding redesign for BP's Launchpad.
Launchpad is a business accelerator backed by BP. And it's on a mission to help scale businesses that deliver cleaner energy to the world. But they needed a new brand identity to communicate their message.
The brief? Innovative, young, energetic, fresh... After 4 days doing research, dribbles and various proposals, this was the final version. It will be used across diverse media: website, promotional content, print, etc.