reed.co.uk courses

By 2016, reed.co.uk's course offerings were outdated. Following a major responsive redesign of the jobseeker site the previous year, it was crucial to revamp the courses section with a device-agnostic solution to stay competitive in the market.

Working closely with UX, I helped bring the responsive concept to life. The UX designer outlined the hypothesis—aiming to boost conversion rates through enhanced accessibility—and presented user journeys. My role focused on redesigning visual elements for core pages like the homepage, search results, and course details. I ensured consistency with the jobseeker site experience by identifying common patterns and applying existing style guidelines.

Following user testing and a soft release via A/B testing (introducing the new site to 50% of users), feedback was positive. The redesign led to increased engagement and improved navigation ease.

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