Element Human needed a responsive website to showcase their product, a platform that captures emotion and behaviour across digital experiences. It was crucial to come with a proper UX design in order to engage with users, explain the platform value and do the storytelling in a simple and effective way.
Wireframing was a collaborative effort between User Experience, User Interface / Visual design and Customer Experience. My approach was to come with the Homepage design using a consistent UI kit (Navigation elements, Buttons, Paragraph styles, H1, H2, H3, etc) so that these styles will inform the rest of the pages. I designed then all pages using Sketch / Zeplin, did prototypes in Marvel to show and decide about interactions, and handed over final designs to our Webflow developer.
In short, the challenge here was to come with a visually attractive and simple design for a usually very complicated industry - Research.