Maate! was conceived as a digital platform to help young men maintain social connection by assisting in the organisation of virtual group activities. Back in autumn 2020, Young men affected by education interruption or unemployment due to COVID-19 were are at risk of becoming socially isolated from their peers. Maate! aimed to make it easier for men to connect, by taking the hard work out of catching up. Some examples of activities that were suggested for groups included team trivia, a virtual escape room and virtual card games.
Developed by Orbit29, a digital product team with experience working in men’s issues, I had the task to come with all branding, website and web app design for the project.
Here are the main visuals for Website and User Journey.