Gratitube Identity + App + Brand Guidelines

In October 2020, Orbit29 approached me for an identity project for Gratitube, an app designed to help users practice gratitude, a proven method to enhance happiness. Gratitube allows users to record daily video entries about what they are most grateful for each day.

I was tasked with designing the next iteration of the product following initial feedback from the MVP. I created a simple yet effective logotype, incorporating playful shapes and emoji elements to convey a sense of joy and positivity. For the typography, I selected VM Circular Shout as the primary font and Epilogue as the secondary font to achieve a balanced and modern look.

Beyond the logotype, fonts, and color palette, I also redesigned the original app interface and compiled comprehensive Brand Guidelines for Gratitube. These guidelines ensure a consistent and cohesive visual identity across all brand materials.

You can download Gratitube's Brand Guidelines at the bottom of this page.

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